Unsure of Which Video Editing Tool to Use? A Detailed Guide to Help You Make A Pick

In today’s world, the audience prefers consuming digital content as opposed to anything else. This has led marketing professionals to direct their efforts towards creating video content.  While some of them may have the previous digital content experience, most are new to the game and are unsure of how to proceed. The huge array of editing tools available only makes things more complicated for such people.

If you are a business looking to make a jump to digital marketing, we have got you covered concerning the tools that you will be using. In this article, we will be talking about the different types of videos that you can incorporate as a part of your marketing strategies and the tools that you can use for the same. You could try these out:

Animation Videos

If you need to get your message across to a diverse group, DIY animations should be your preferred choice. Endearing characters ensure that people watch the videos and if you can come up with an intriguing storyline, the message will be retained for much longer. There is software that can create such animated videos, and these range from basic tools to the most advanced AI-based ones.   


If you are planning to come up with animated presentations, explainer videos for your customers, or social video ads, then Powtoon is the best option. There is a free trial that you can use to identify if the tool meets all your needs, following which you will have to pay a monthly subscription that ranges from $16 to $99. Here, you begin by selecting one of the predefined templates and then customizing the characters to your taste. 


If you do not have prior experience in video editing but are looking for an online video editor to kickstart your animated video journey, then Wideo is the best option for you. 

Here, the plan ranges from $19 to $79n per month, and with the premium plans, you can even include advanced interactive features in your animated video even without a prior video editing experience.


If you are new to video editing and are keen to start with animations, you may want to check out Explee. Explee has an image bank from where you can pick an image, apply effects and transitions, and create the animation in no time. The fact that this tool supports multi-device editing is an added advantage. The subscription for this tool ranges from $7 to $99 per month.

Live Videos

In recent years, as video continues to evolve, we see a new concept of Live Videos taking the central position in the video scene. This type of video allows for two-way communication thereby allowing brands to connect with their audience at a personal level. Here are some of the top live streaming services that you would want to incorporate as a part of your video marketing strategies. 

Facebook Live

One of the pioneers in the field of live video, Facebook Live allows the creator monopoly over who can and cannot watch the videos. That way, you can use the platform to come up with highly targeted videos meant for certain demographics or can create live videos for maximum reach. All features of Facebook Live are free and there is no monetary investment involved in such marketing strategies


For businesses that are keen on having a video or audio streaming platform of their own, Muvi is the best option. Here, the subscription ranges from $199 to $3900 per month and that will give you access to an end-to-end package that has a video player, CMS, website, and a host of other features. Live videos created in Muvi are seen to have a more targeted reach as compared to other platforms. 


If you are looking for a simple interface that does not have many extra features but does an excellent job at content-oriented broadcasting, then Periscope should be your preferred choice. Periscope is a subsidiary of Twitter and is available free of cost to all users.

Video Editing Software

Irrespective of the type of video you choose to create, it is important to blend the images and audio well so that the audience is drawn to the video. Luckily, these days video editing software is more easily available than in the past and you can use any of these tools to edit your videos before they meet the public eye. 

Adobe Premiere Pro CC

For video editing professionals who are keen to accelerate their learning curve, Adobe Premiere Pro CC is one of the finest tools available. It is recommended that you have some basic video editing experience before you try this tool. The subscription starts at $20.99 per month and if you have the patience to work your way through this tool, you can create digital masterpieces with this. 


For simple video editing needs such as basic compression, cropping, audio editing, etc., Clipchamp is an efficient choice.  In Clipchamp there is a huge library of stock images and video clips that you can leverage. Most of these features are available in the free plan and the subscription stands at a meager amount of $9 – $39 per month. 

Filmora Pro

If you are a marketer looking for a quick intro maker or video editing tool that gets the job done without much time investment on your part, then you should choose Filmora Pro. You can use this tool by paying $89.99 per year or purchase a lifetime license by paying $144.99. With multiple templates and build-in editing options, there is a lot of room for creative expression. 

Thus, you see that the choice of tool depends greatly on the type of video you want to create. You must invest your efforts in strategizing your video marketing plans prior to settling for a tool from the list. What works for someone else may not work for you, and it is only when you have a clear picture of what you expect from the video that you can edit it to perfection.

If you want to find more information regarding this, you can simply search video editors of the internet.